For the Fortress Financial website redesign we focused on modernizing their image, applying responsive design, tying in more content, and creating more appealing lead generation opportunities.
Clickable and trackable phone numbers to make contacting Fortress easier and performance oriented.
The site's CTAs were redesigned to be more appealing and stand out.
We also created a number of form CTAs to get qualified leads to Fortress with information to help them serve their customer more meaningfully. One addition was a pop-up timed towards the bottom of a page to capture an engaged visitor and not be too intrusive for the website experience.