Considering who your users are, what they want from you, and how you can most clearly and easily deliver that to them is critical in successfully interacting with your potential clients. Whether it is creating or redesigning a website or whether it is crafting a digital marketing strategy, we keep an eye on the user.
What is User Experience (UX)?
A user's experience is all of the interactions a person has with your company or product, across media channels and devices, and the perceptions they develop from those interactions.
User Experience is a design approach that systematically researches, catalogs, tests, and measures users and their interactions to provide an easy-to-use experience.
What We Provide
There are a number of different tools and techniques that allow you to hone in on your users’ needs and improve their digital experience with you and your company. A sampling of what we can provide is:
- User profiles and user personas
- Heat maps
- Task analysis
- User testing
- Conversion analysis
- A/B testing
We can incorporate these practices in your project or perform a user experience review of your existing site.