Considering who your users are, what they want from you, and how you can most clearly and easily deliver that to them is critical in successfully interacting with your potential clients. Whether it is creating or redesigning a website or whether it is crafting a digital marketing strategy, we keep an eye on the user.
What is User Experience (UX)?
A user's experience is all of the interactions a person has with your company or product, across media channels and devices, and the perceptions they develop from those interactions.
User Experience is a design approach that systematically researches, catalogs, tests, and measures users and their interactions to provide an easy-to-use experience.
Our UX Services
There are a number of different tools and techniques that allow you to hone in on your users' needs and improve their digital experience with you and your company.
Know Your User
This is where is all begins, getting to know your user. There are many ways to start on user research, even if you are not sure who your users or customer are and where to find them. That's where we come in. Here are just a few of the services and tools in our quiver:
- User research
- User interviews
- User personas
- Customer experience map
Define Your Project
A well defined project lets you execute efficiently... think on-time and under budget. We can be pulled into your website or application project to help discover and document requirements that can be passed on to other teams or agencies.
- Site map
- Information architecture
- Task flows
Test, Test, and Test
Any existing website, application, or platform can benefit from the insights of user testing. We have a variety of tools that get get you answers.
- Heat maps
- User testing
- Conversion analysis
- A/B testing
We can incorporate these practices in your project or perform a user experience review of your existing site.