Expose: Web Strategy & Search Engine Optimization
It is no longer acceptable to just put your web site up and to expect your customers to find you. Placement in search engines is a key success factor and the game is always changing. A meta tag and series of keywords will no longer get you on the first page of search results. You need a more comprehensive strategy
Keep in mind that well-crafted efforts that improve SEO results also create a richer and more dynamic site that your customers will find more engaging.