A recent Search Engine Journal article doled out some clear and down-to-earth advice in their 17 Things You Should Stop Doing to Your Websites. For many small businesses it can be a struggle to switch into marketing mode, and forced efforts to promote their business can fall flat. This article is a reminder to keep it simple, and keep it real.
Top take aways:
- Please, don’t use stock images
- Talk to your customer, no really, talk to them
- Don’t create barriers – from small fonts to requiring registration to teeny, tiny CAPTCHA
- Just say no to Flash
- Yes, there is more than one browser
- Keep it clean